دانلود رایگان ترجمه مقاله مهمترین فاکتورهای موفقیت برای راه اندازی پلت فرم رسانه اجتماعی دولتی – الزویر ۲۰۱۶
دانلود رایگان مقاله انگلیسی + خرید ترجمه فارسی | |
عنوان فارسی مقاله: |
عوامل موفقیت کلیدی برای راه اندازی پلتفرم رسانه های اجتماعی: شناسایی مکانیسم تشکیل قصد ادامه |
عنوان انگلیسی مقاله: |
Key success factors for the launch of government social media platform: Identifying the formation mechanism of continuance intention |
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مشخصات مقاله انگلیسی (PDF) | |
سال انتشار | ۲۰۱۶ |
تعداد صفحات مقاله انگلیسی | ۱۴ صفحه با فرمت pdf |
رشته های مرتبط با این مقاله | مهندسی فناوری اطلاعات و علوم ارتباطات اجتماعی |
گرایش های مرتبط با این مقاله | اینترنت و شبکه های گسترده، پژوهش در رسانه |
چاپ شده در مجله (ژورنال) | نقش کامپیوترها در رفتار انسان – Computers in Human Behavior |
کلمات کلیدی | رسانه های اجتماعی دولتی، قصد ادامه، استفاده و رضایتمندی، تئوری جریان، حس تعلق |
ارائه شده از دانشگاه | کالج مدیریت و اقتصاد، دانشگاه تیانجین، چین |
رفرنس | دارد ✓ |
کد محصول | F991 |
نشریه | الزویر – Elsevier |
مشخصات و وضعیت ترجمه فارسی این مقاله (Word) | |
وضعیت ترجمه | انجام شده و آماده دانلود |
تعداد صفحات ترجمه تایپ شده با فرمت ورد با قابلیت ویرایش | ۲۹ صفحه با فونت ۱۴ B Nazanin |
ترجمه عناوین تصاویر و جداول | ترجمه شده است ✓ |
ترجمه متون داخل تصاویر | ترجمه شده است ✓ |
ترجمه متون داخل جداول | ترجمه شده است ✓ |
درج تصاویر در فایل ترجمه | درج شده است ✓ |
درج جداول در فایل ترجمه | درج شده است ✓ |
منابع داخل متن | به صورت فارسی درج شده است ✓ |
کیفیت ترجمه | کیفیت ترجمه این مقاله متوسط میباشد |
توضیحات | ترجمه این مقاله به صورت خلاصه انجام شده است. |
فهرست مطالب |
چکیده
۱- مقدمه
۲-انتشار اطلاعات
۳- حریم خصوصی و آسیب پذیری
۴-پیش بینی اعتماد
۵- تحلیل احساسات
۶-مهاجرت کاربر
۷- شبکه های اجتماعی مبتنی بر مکان
۸- ابزار هایی برای بهره گیری از رسانه های اجتماعی
تراکر هماهنگ سازی ASU
۹- نتیجه گیری
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بخشی از ترجمه |
چکیده : ۱- مقدمه |
بخشی از مقاله انگلیسی |
Abstract Social media has flourished recently, and government agencies across different levels are experimenting with launching government social media (GSM) to socialize government services, processes, and data. Both researchers and practitioners are focusing on understanding the key success factors related to the launch of GSM. This study aims to identify the key success factors by exploring the formation mechanism of individuals’ continuous usage intention. Through the theoretical lens of the uses and gratifications theory (UGT), we identify the gratification factors (i.e., information seeking, social activity, content consumption, collective intelligence, and network externality) that stimulate users’ continuance intention toward GSM. Furthermore, we draw upon the stimulus–organism–response (SOR) framework to develop a model for exploring the effects of gratification factors (as stimulus in the SOR framework) on individuals’ online experiential states (i.e., flow experience and sense of belonging) and, subsequently, their continuance intention. The results of our survey of 336 government microblogging residents indicate that usage continuance intention is in part determined by gratification factors. Furthermore, the associations among gratification factors and users’ continuance intention can be mediated by the sense of belonging and flow experience. ۱٫ Introduction Currently, the buzzword permeating government agencies is Government 2.0, which is being lauded by both scholars and practitioners as the next generation of e-government (Nam, 2012). This term refers to the use of Web 2.0 technologies, especially social media, to socialize government services, processes, and data, facilitating two-way interactions between the government and its citizens (Chun, Shulman, Sandoval, & Hovy, 2010; DiMaio, 2009). In specific, different types of social media tools (e.g., Facebook and microblogging) are being increasingly adopted by government agencies in many countries (Bonson, Torres, Royo, & Flores, 2012; Kavanaugh et al., 2012). Furthermore, the United Nations’ E-Government Survey Report 2012 with respect to the adoption of social media tools, states that among the 193 member countries of the UN, 92 countries have adopted diverse social media applications. Given that an increasing number of government agencies are experimenting with the use of social media (Hofmann, Beverungen, Rackers, € & Becker, 2013), there is an emerging need to understand the continuous interaction of users and their participatory behavior. This idea is supported by consistent findings that active users are key factors in the success of Internet-based services (AlDebei, Al-Lozi, & Papazafeiropoulou, 2013; Hsu, Tien, Lin, & Chang, 2015; H. Lin, Fan, & Chau, 2014; Shi, Lee, Cheung, & Chen, 2010; X. Zhang, Jin, Vogel, Fang, & Zhou, 2012). Government social media (GSM) services will also require continuous user participation to survive and flourish. The research question we address here is to develop a better understanding of the dynamics that govern and stimulate the continuance intention to use a specific technology (in this case, the official social media launched by government agencies). This topic is compelling and has been studied extensively by researchers from various disciplines. However, to the best of our knowledge, there is limited research investigating the dynamics of usage continuance in the field of GSM platforms. To identify key success factors, we investigated what gratification determinants and how they impact users’ GSM continuance intention. We conducted our study in two stages. First, we explored the gratification factors that stimulate users’ continuance intention, which were obtained through the lens of the uses and gratifications theory (UGT) (Ko, Cho, & Roberts, 2005; Rubin, 1985). Then, we drew upon the stimuluseorganismeresponse (SOR) framework (Bitner, 1992) to develop a model for exploring the dynamics that govern and stimulate users’ continuance intention. This study fills two major gaps in the existing literature. First, we extend the study of user behavior to the context of GSM platforms and identify gratification factors that motivate public users to participate in GSM platforms. Second, there have been several studies examining the direct effects of gratification on outcome variables such as behavioral intention and behavior, which suggest possible mediators in the relationship between gratifications and these outcome variables (Huang, Hsieh, & Wu, 2014; J. H. Kim, Kim, & Nam, 2010; Leung, 2009; J. Lin, 2014; Park, 2010; Stafford, Stafford, & Schkade, 2004). Specifically, scholars have indicated the need for research to examine the mediating role of users’ online experiential states (Huang et al., 2014; J. H. Kim et al., 2010). Among the constructs describing users’ online experiential states, flow experience is the term used most widely by scholars. However, the deficiency is that flow experience is mainly used to describe online experiences in the context of humanecomputer interaction (Finneran & Zhang, 2005). In fact, nearly every kind of computermediated technology provides users with a virtual environment, spanning both humanecomputer and humanehuman interaction contexts. In contrast to existing literature, our study introduces a sense of belonging to measure an individual’s feeling of attachment to a government official social media platform. This is the individual’s emotional response to environmental stimuli in the context of humanehuman interaction. Incorporating the constructs of both flow and sense of belonging, we have attempted to fully capture users’ emotional responses (i.e., online experiential states) to the virtual environment of official social media. We hope this study can help researchers deepen their understanding of the mediating role of individual online experiential states and of the dynamics that govern users’ continuance intention toward GSM platforms. The remainder of this paper is structured as follows. In Section 2, we discuss the background and theoretical foundation related to this study and GSM. Following that, we present the proposed hypotheses along with the study model in Section 3. The methods of data collection and analysis used to test our hypotheses are presented in Section 4. The results and data analysis course of action are presented in Section 5. Section 6 is devoted to discussion of the empirical results and the implications of the current study for theory and practice. Moreover, we highlight the study limitations and link them with future research avenues in the same section. |