دانلود رایگان ترجمه مقاله بررسی رابطه زمینه ای در مورد ارزش های تاثیر گذار بر رفتار مصرف پایدار – الزویر ۲۰۱۷
دانلود رایگان مقاله انگلیسی ارزش های تاثیر گذار بر رفتار مصرف پایدار: بررسی رابطه مندی زمینه ای به همراه ترجمه فارسی
عنوان فارسی مقاله: | ارزش های تاثیر گذار بر رفتار مصرف پایدار: بررسی رابطه مندی زمینه ای |
عنوان انگلیسی مقاله: | Values influencing sustainable consumption behaviour: Exploring the contextual relationship |
رشته های مرتبط: | مدیریت، مدیریت کسب و کار، بازاریابی، مدیریت منابع انسانی و مدیریت بازرگانی |
فرمت مقالات رایگان | مقالات انگلیسی و ترجمه های فارسی رایگان با فرمت PDF میباشند |
کیفیت ترجمه | کیفیت ترجمه این مقاله متوسط میباشد |
نشریه | الزویر – Elsevier |
کد محصول | f373 |
مقاله انگلیسی رایگان (PDF) |
دانلود رایگان مقاله انگلیسی |
ترجمه فارسی رایگان (PDF) |
دانلود رایگان ترجمه مقاله |
خرید ترجمه با فرمت ورد |
خرید ترجمه مقاله با فرمت ورد |
جستجوی ترجمه مقالات | جستجوی ترجمه مقالات مدیریت |
بخشی از ترجمه فارسی مقاله: ۱-مقدمه |
بخشی از مقاله انگلیسی: ۱٫ Introduction Some researchers view sustainable consumption behaviour as an act of voluntary simplicity or anti-consumption (Shaw & Moraes, 2009; Black, 2010) whereas others define it as the adoption of green lifestyle practices (e.g. Gilg, Barr, & Ford, 2005). Diverse views and explanations make sustainable consumption behaviour a complex phenomenon to explain and predict. Some marketers and policy makers have stressed the need to understand social and institutional actions that may encourage the progress of environment-friendly behaviour among consumers (Vlek & Steg, 2007; Phipps, Ozanne, Weaver, et al., 2013). Others have proposed an exploration of the role of personal values in influencing sustainable behaviours (Thøgersen & Ölander, 2002; Grunert & Juhl, 1995; Sener and Hazer, 2008). The important question, therefore, is whether consumers adopt sustainable consumption behaviour due to intrinsic motivation or because of social desirability or both? The extant literature is ambiguous in answering this question. This paper explores the variations in the influence of different kinds of values on different categories of sustainable consumption behaviour. According to Zukin and Maguire (2004), consumption is a social, cultural and economic process of choosing goods. It enables individuals to form and express their identity. Holbrook and Hirschman (1982) conducted a study to show that the experiential processes that focus on the symbolic, hedonic and aesthetic nature of buying behaviour are important components of consumption. Consumption decisions are therefore likely to be influenced by specific values and beliefs of individuals. Every culture has some unique beliefs, values and practices, resulting in varied consumption behaviours. This study conducted in India is specifically of interest because traditional and religious beliefs in India have recognized the importance of the relationship between man and nature and have advocated people’s responsibility towards nature and society (Kala & Sharma, 2010). According to the Advaita philosophy the same ‘atman’ (soul) is present inside everyone, including nature (Ranganathananda, 1995, p. 83). A better understanding of Indian philosophy may lead to a solution for the current ecological problems of the world. In this study, we have employed a framework called the Holistic Values Survey (HVS) (Sharma, 2015), an extension of Schwartz’s values. Although most researchers refer to the Schwartz Values Scale (SVS) (1994) in diverse contexts in cross-cultural value studies (Smith & Schwartz, 1997), they did not include individual and culture specific items in the values scale. The comprehensive HVS scale enabled us to show how culture specific values impact sustainable consumption behaviour differently from universal values. ۱٫۱٫ Contributions of the current research This research makes multiple notable contributions to the literature. In the past two decades many researchers who had examined the impact of cross-cultural values on consumption behaviour had mostly used the Schwartz Value Survey (SVS) (1994) and the Portrait Value Questionnaire (PVQ) to measure values. There is, however, a need to incorporate culture specific aspects of values for accurate results. We have used the more relevant Holistic Values Scale (HVS) which adds Indian culture specific values, extending the Schwartz Values Scale and thus stretches the applicability of the values scale. We found that in addition to the biospheric values (identified by Stern & Dietz, 1994), many nonbiospheric values such as compassion, acceptance, universalism, and tradition, are also instrumental in guiding people’s sustainable consumption behaviour. Importantly, we have demonstrated that the strength of the values – sustainable consumption behaviour relationship varies depending on the level of sustainable consumption behaviour. There are three levels of sustainable consumption behaviour identified in the study, ‘high’, ‘medium’ and ‘low’, which represent the amount of effort involved in the adoption of corresponding sustainable consumption behaviours. Second, this study examined the moderating role of a theoretically relevant construct, ‘environmental attitude’, in the values — sustainable consumption behaviour relationship. We found that attitude is likely to moderate the relationship more for a certain set of values than for others. More specifically, in the sustainable consumption context, we found the moderating impact of an environmental attitude minimal when values that impact sustainable consumption behaviour are oriented towards others, while it was maximum when values were oriented towards the self. Finally, we assessed the moderating impact of Perceived Consumer Effectiveness (PCE) on the environmental attitude — sustainable consumption behaviour relationship. Literature establishes the moderating variable of PCE (Berger & Corbin, 1992); but we have demonstrated that the moderation effect of PCE is behaviour specific. We have clearly shown that PCE moderates the attitude-behaviour relationship only in the case of higher level sustainable consumption behaviour and not otherwise. The next section explains sustainable consumption behaviour and briefly reviews the current understanding of the values-sustainable consumption behaviour relationship in literature. We then propose our hypotheses and explain the methodology used to conduct this empirical study and present the study results. Finally, we discuss our findings and present the scope for further research. |