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|عنوان فارسی مقاله:||پنج اصل ساده بازاریابی برای هرگونه فناوری|
|عنوان انگلیسی مقاله:||۵ Simple Rules of Marketing, Whatever the Technology|
|رشته های مرتبط:||مدیریت، بازاریابی، مدیریت فناوری اطلاعات و مدیریت کسب و کار|
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The Internet has made it much easier for businesses to communicate with potential customers and clients, which in turn has made marketing much easier for anyone who wants to get involved in it. But with all this new technology at our disposal, aspiring marketers have lost sight of the basics. The art of marketing has not changed over the years. It all comes down to the interaction between two parties that want to do business with one another. Technology has progressed so dramatically in the last two decades that it has revolutionized how everyone does business. Electronic transmissions can get the job done to a certain extent; however, they remain one of the most impersonal methods of communication. Marketers have to develop a dedication to the entities they’re trying to reach and avoid treating them like drops in a proverbial bucket.
Introduction Admittedly, the rules that follow are very simple in nature, hence the title. I purposely wrote these not in great detail but rather at a high level as to not to overcomplicate things — something we humans tend to do far too often. So, here are some very basic, simple rules of marketing which I think we can ALL benefit from.
Rule #1: Make Yourself Known People are only going to do businesses with people they trust. For that reason, any business that is trying to market itself to the public needs to make itself known. The marketer will have to present the business’ most genuine side in an effort to find a common ground with their audience. The individuals that are being marketed to will not need to know everything about the business — they will need to know enough to determine whether it can be trusted.
Rule #2: Taking the Competition Seriously It’s tempting for a marketer to believe that their product or service is the best in the world. The reality of the situation is that the public has many different options for the same product. Your customers have the option to go wherever they want — and as a marketer, you must respect their freedom. The competition has to be taken seriously, and the marketer must always make an effort to stand out.